The 2011 convention was held in Little Rock for the first time and ATLA had a phenomenal response to the move. Attendance was up almost 20% and one of the most anticipated and popular events was the Casino Royale in the Pinnacle lounge. Over looking downtown Little Rock skyline, attendees had virtually a 360 degree view of the skyline as the sun set over the city.
The climax of that event, the auction, had a great energy about it and Sach Oliver’s contribution as auctioneer played a large role in that energy. His charisma and auctioning skills made the event both fun and entertaining, which in turn led to lucrative fundraising for the organization.